IMG Real Estate

Why Are Buyers Price Sensitive in Real Estate but Not in Luxury Purchases (such as Rolex’s, sports cars, hand bags)

It’s always interesting to see how people approach spending money. Some buyers will negotiate fiercely over a property, scrutinizing every pound spent. Yet, the same individuals might pay full price—or even a premium—for a Ferrari, a Rolex, or a Louis Vuitton handbag. Why does this happen? Why do people willingly pay a hefty price for […]