IMG Real Estate

New sellers lower prices in June, encouraging more to buy according to Rightmove

New seller asking prices drop by 0.3% (-£1,277) this month to £378,240. This is an unusual dip for June, as new sellers lower their price expectations amid decade-high competition to secure buyers

Some segments of the market are performing more strongly than others, with affordability and supply levels key

Buyer activity continues to be resilient. May saw the highest number of sales agreed in any month since March 2022, as properties marketed at the right price and presented in top condition continue to attract buyers:

Buyer demand is now 3% ahead of this time last year, while the number of homes coming to market is 11% ahead. With buyer choice so high the market is very price-sensitive, so pricing realistically is key to selling

Rightmove data shows that homes which attract an enquiry on the first day of marketing are 22% more likely to find a buyer than homes which take more than two weeks to receive their first enquiry

Monthly average asking price trend
Monthly average asking price trend

Source – Rightmove

If you are looking for a sell your property now, we would suggest to price the property competitively back with a strong marketing strategy.

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