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Privacy Policy

We at Empire Chase are committed to respecting your privacy and recognise your need for appropriate protection  and management of any personally identifiable information (“Personal Information”) you share with us. 

This privacy policy is issued by Empire Chase Limited. When we mention Empire Chase, “we”, “us” or “our” in this  privacy policy, we are referring to Empire Chase Limited. We are registered as a Data Controller with the  Information Commissioner’s Office, the UK supervisory authority for data protection issues under number  Z3103364. Company registration number 07924071 

This privacy policy sets out how we will process personal data we collect from or about you, or which you provide  to us. Please read this notice carefully to understand why data is being collected and what we do with that data. 


This Privacy Policy applies to your use of our website at and our services through the  telephone, in person and our offices. Our website and services may contain links to other independent websites  which are not provided by us. We have no control over how your data is collected, stored, or used by other websites  and we advise you to check the privacy policies of any such websites before providing any data to them.  

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or  if we change our business in a way that affects personal data protection. Any changes will be immediately posted  on our website, and you will be deemed to have accepted the terms of the Privacy Notice on your first use of Our  Website following the alterations.  


Personal data is defined by GDPR and Data Protection Act 2018 as any information relating to an identifiable  person who can be directly or indirectly identified 


As a business we collect, use and store personal data depending on the type of service you are interested in 

We collect information about you when you register with us to use our services. We also collect information when  you voluntarily complete customer surveys and provide feedback. Website usage information is collected using  cookies. Some calls to our office maybe recorded for training purposes.

Below are some examples of information we may collect from you.




Your name, address, phone number, email address and details of your  requirements

To provide you with our services and to respond to your  

queries/services you require

When entering a sale or letting agreement 

Your identification documents such as passport copy, proof of address,  tax status, data of birth, previous address history

To perform “KYC” and Anti  

Money Laundering checks, Right  to Rent check as required by law

When you have made an offer to purchase a property 

Your identification documents such as passport copy, proof of address,  proof of funds, source of funds, mortgage documents and financial status 

To perform “KYC’, Anti Money  Laundering checks required by  law and to ensure you have the  means to support your proposed  purchase

Where you are a landlord looking to let your property 

We will require your identification documents such as passport copy,  proof of address, property ownership details and evidence that you have  right to let your property 

To perform KYC

Where you are a tenant interested to reserve a property and enter  into an agreement 

We will require your employment details/references, previous landlord  details/references, credit history, marital status, bank statements,  payslips, passport copy, visa copies/BRP card, Right to Rent share codes

To carryout tenancy referencing,  credit check, Right to Rent  

checks and tenant verification  checks

Where you are a landlord or seller 

Photographs of your property, floor plans, videos, virtual tours, and  inventory condition reports 

To deliver our services to market  your property to find a buyer or  tenant and to deliver our full  service

Where you are a landlord, and we collect rent 

Your bank details 

To transfer any rents, we collect  from the tenants

Where you are a tenant renting a property from us  

Your contact details, next of kin details, emergency contact details,  passport copies, right to rent checks, visa copies, references, bank  statements, proof of address and any other related information

To enable us to deliver and offer  our full service 

Your communication and marketing preference 

To ensure we only send you  details of products and  

services you are interested in  through your preferred  

communication channel



Most of the personal information we collect is provided to us directly by you  

Direct interaction  

Personal data you disclose when you fill an online form, through a phone call to our office, through text/WhatsApp  messages, social media, through property portals such as Zoopla and Rightmove, job application etc  

Indirect interactions 

Data you provide to third parties such as our tenancy referencing agent Homelet, Rightmove, Zoopla, information  from publicly available registers such as Companies House, Land Registry, referral from an existing client 


To provide you with estate agency services which you had requested including but not limited to helping you find  a property, valuing your property, carrying out viewings and finding a property to purchase 

To provide full lettings and property management services to tenants and landlords 

To arrange viewings  

To protect against and prevent fraud, unauthorised transactions, money laundering, tax evasion, claims, other  liabilities and manage risk exposure and agent, integrity, compliance, and security of business processes 

To contact you about services we think may be of interest to you 

To contact you to discuss about other suitable properties  

Personalise your experience on our websites by presenting products and information tailored to you. 


We may share your data with trusted companies such as referencing agencies (Homelet), tenancy deposit  schemes (The Deposit Protection Services, My Deposits, TDS etc), Anti Money Laundering verification providers  (Veriphy), utility providers, local authorities, Home Office for the Right to rent checks, Rent guarantee insurance  providers, Landlords, tenants, guarantors, managing agents, e-sign, police, credit reference agencies, fraud  prevention agencies, government law enforcement agencies, HMRC, inventory clerks, surveyors, trade contractors  for day to day property managements, CRM system (Vebra Alto), Mailchimp, debt collection agencies, courts for  legal issues, solicitors, landlords/tenants and other related parties. 


We will retain your personal data whilst you use our services and/or are in communication with us. We will not keep  your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.  


Under data protection law, you have rights including: 

Your right of access 

You have the right to ask us for copies of your personal information.  

Your right to rectification 

You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask  us to complete information you think is incomplete.  

Your right to erasure 

You have the right to ask us to erase your personal information in certain circumstances. 

Your right to restriction of processing 

You have the right to ask us to restrict the processing of your personal information in certain circumstances.  

Your right to object to processing 

You have the the right to object to the processing of your personal information in certain circumstances. 

Your right to data portability 

You have the right to ask that we transfer the personal information you gave us to another organisation, or to you,  in certain circumstances. You are not required to pay any charge for exercising your rights.  Please contact us at if you wish to make a request


If you have any concerns about our use of your personal information, you can make a complaint to us at  

Empire Chase,  

14 Peterborough Road, 


HA1 2BQ 

02082 422772 

You can also complain to the ICO if you are unhappy with how we have used your data. 

The ICO’s address:  

Information Commissioner’s Office 

Wycliffe House 

Water Lane 



SK9 5AF 

Helpline number: 0303 123 1113 

ICO website: